How we Align Creators with Brands

The Edit Link aligns creators with jewelry and accessories brands through an editorial lens- prioritizing visual language, styling sensibility, and long-term brand fit over follower count or posting frequency.

Creators are selected based on how accessories live within their personal style, how they dress, and how they naturally integrate jewelry into their wardrobe. The focus is not promotion, but placement — allowing jewelry to exist as part of a larger fashion story.

Brand and creator relationships are curated intentionally. Each alignment is guided by aesthetic compatibility, shared values, and the ability to translate brand vision through styling and context.

By treating creators as contributors to an editorial narrative rather than distribution channels, the collective builds relationships that feel cohesive, credible, and sustainable — for both brands and creators.

Visual Language
Creators are chosen for how they dress, style, and visually communicate — not how often they post.

Styling Context
Jewelry is integrated into real wardrobes and fashion stories, allowing products to feel lived-in and essential.

Long-Term Fit
Alignments are built to evolve over time, supporting continuity rather than one-off moments.